Many creators use this verticality to guide the reader’s eye downward through a narrative. 2. Compositional Tips

Use the bottom 20% for "grounding" information (like logos or dates) and the top 30% for your "hook" or headline.

Most home and office printers default to this shape, meaning no awkward white borders or cropped edges when you hit print.

It fits perfectly on tablet screens for a natural "page-turning" feel.

Place your focal point in the top third to create a sense of height or importance.