Drawing inspiration from Northumberland Theatre Company’s 2024 adaptations, the 2022 feature likely used "fast-paced physical theatre" and "gleefully gothic" staging to tell tales like Hansel and Gretel or The Nutcracker .
Participants can access "Story Sleeves," a series of recorded stories—such as The Gruffalo’s Child —accompanied by digital "tips and tricks" to help children keep their own stories "up their sleeves" during the holiday season. This feature transforms the traditional Christmas fairy tale
Creative sessions invite children to become "Story Apprentices," participating in activities like Christmas Cake decorating in the apothecary or crafting keepsake boxes to store their written "Christmas miracles". The "Best of Grimm and Co: The Most
This feature transforms the traditional Christmas fairy tale into a sensory journey through Grimm & Co's physical and digital spaces. This feature transforms the traditional Christmas fairy tale
For older fans, the 2022 feature also includes a collection of comic book-style "holiday pinups" and a never-before-published short story within the Grimm Fairy Tales universe , blending traditional lore with modern graphic art. Grimm and Co.
The "Best of Grimm and Co: The Most Beautiful Christmas Fairy Tales" (2022) is an interactive, immersive feature designed to transport audiences into a "gothic and enchanted" world where classic Grimm folklore meets modern festive wonder. Produced by the literacy charity Grimm & Co , this feature likely integrates their signature "Apothecary to the Magical" aesthetic with live storytelling and creative writing workshops. Feature Overview: "The Apothecary’s Winter Anthology"
A central part of the festive experience includes "Storytime with Santa," where Father Christmas visits the Emporium of Stories to read his favorite Christmas-themed Grimm tales. Attendees receive a special gift and a Polaroid picture, creating a tangible "keepsake" of the fairy tale world.