Airtran -

AirTran:the business model for the Majors? - Aviation Strategy

: It grew to control nearly 20% of the passenger market in Atlanta at its peak, providing fierce competition that many credit with forcing Delta to improve its own service and efficiency. airtran

: They were known for humorous commercials, including one that mocked Southwest's "cattle call" boarding process by showing people in cow costumes. The End of an Era AirTran:the business model for the Majors