: Major 2025/2026 films like The Substance (starring Demi Moore) have sparked industry-wide conversations about ageism and the "expiration date" previously forced on women.
: The 2026 awards season kicked off with midlife stars like Jennifer Lopez and Pamela Anderson "ruling" the red carpet and podiums. ashley downs milf
: 73% of viewers 50+ are more likely to watch content featuring characters who resemble them. : Major 2025/2026 films like The Substance (starring
: In 2025, female leads were still 13 percentage points away from reaching parity with male leads. ashley downs milf
: Viewers over 50 spend over $10 billion annually on entertainment.
: Only 1 in 4 characters aged 50+ are women.