Retailers and manufacturers use BOGO candy offers for several strategic reasons:
: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations buy one get one free candy
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny: Retailers and manufacturers use BOGO candy offers for
: When a brand introduces a new flavor or product, a BOGO deal encourages customers to try it with lower perceived risk, hoping to convert them into regular buyers. the consumer takes two
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste.