The most critical metric. This is the percentage of shipped packages actually accepted and paid for by the customer.
Facebook Ads often see lower because users don't need to enter sensitive card data. Higher Volume
Scalability is faster as you tap into the unbanked or credit-wary population. Cash On Delivery - Shopify Facebook Ads
Using AI-driven WhatsApp bots to confirm orders immediately after the Facebook lead is captured.
Creating audiences based specifically on "Delivered" customers rather than just "Purchased" events to train the Facebook Pixel on high-intent shoppers. The most critical metric
The percentage of orders verified via phone call or SMS before shipping.
Unlike Stripe/PayPal, cash is held by for 7–14 days before being remitted to the merchant. Fake Orders Cash On Delivery - Shopify Facebook Ads
The percentage of users who submit the COD order form.