How To Buy It < TRUSTED – 2027 >
Instead of just asking what people want, you give them a limited amount of to "spend" on a list of potential features. 🛠️ How to Play the Game
Give each player a fixed amount of play money (e.g., Monopoly money or poker chips).
Assign a cost to each potential feature based on the actual effort, time, or cost required to build it. how to buy it
Set prices for some high-value features so high that a single player cannot afford them alone, forcing players to pool their money and negotiate.
Participants choose which features to fund until their money runs out. 💡 Why It Works Buy-a-Feature | Glossary - ProductPlan Instead of just asking what people want, you
Ensure the total cost of all features is significantly higher than the total money given to players (often 2–3 times higher).
is a game-based prioritization method used by product managers to understand which product updates or functions users and stakeholders value most. Set prices for some high-value features so high
To "buy" a feature, participants must work within these standard rules: