Solo sets for each member emphasize isolation. For instance, Yunhyeong walks through flowers that wilt as he passes, visually mirroring the lyrics' "white ash" theme . Production Highlights
A central image shows the members standing before a burning bus, symbolizing a journey or relationship that has come to a destructive end . iKON - вЂм™њм™њм™њ (Why Why Why)’ M/V
The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret . Solo sets for each member emphasize isolation
The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G . and LIL G .