Go to main content

Move-up Buyers Make A Comeback -

: Many families have spent years in homes they've outgrown—sharing temporary home offices or cramped nurseries. By 2026, the "cost of staying put" (lifestyle friction) has finally outweighed the desire to keep a 3% mortgage rate.

: Analysts describe 2026 as a "market reset" where prices are growing gradually (roughly 4% annually ) rather than spiking, allowing for more rational negotiations. Current Market Dynamics move-up buyers make a comeback

: Today’s homeowners hold an average of over $232,000 in equity . This financial cushion allows them to put down larger payments, reducing their total loan size and effectively offsetting higher interest rates. : Many families have spent years in homes

Unlike the frantic "bigger at any cost" mentality seen during the pandemic, 2026's move-up buyers are returning with strategic, long-term goals. Experts from the National Association of REALTORS® (NAR) forecast a nationwide this year, driven largely by repeat buyers who have reached a "tipping point" in their lifestyle needs. What’s Driving the Resurgence? Current Market Dynamics : Today’s homeowners hold an