Now - & Later

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid.

Created by the Phoenix Candy Company in 1962. Now & Later

Cherry, Apple, Grape, and the legendary Strawberry. Most candy offers instant gratification

Small, square, and individually wrapped to survive pocket heat. 📜 A Quick History and the legendary Strawberry. Small

It’s a sensory experience that lasts longer than a standard Starburst.

It moved from Phoenix to Leaf, then Nabisco, and finally settled with Ferrara Candy Company . 🎨 The Flavor Spectrum