Crto.pdf — Old

Are you optimizing for Conversion (CPA) , Clicks (CPC) , or Revenue (COS) ?

How catalogs are uploaded and mapped to ad templates. 🛠️ Phase 2: Strategic Setup OLD CRTO.pdf

How data is captured from a website or app to track user behavior. Are you optimizing for Conversion (CPA) , Clicks

How "lookalike" audiences and "dynamic creative" work. Are you optimizing for Conversion (CPA)

Before diving into the PDF specifics, ensure you grasp these basics:

"Old" CRTO documents often focus on legacy setups. Look for these key sections in your PDF: