Persona

: In Jungian theory, the qualities rejected by the persona form the "shadow"—the repressed or undesirable traits of the psyche.

: Derived from the Latin word for a theatrical mask, it is the compromise between an individual's innate personality and societal expectations. PERSONA

: It serves a healthy purpose by allowing individuals to navigate diverse social and professional environments, acting as a protective barrier for the authentic self. : In Jungian theory, the qualities rejected by

In analytical psychology, the is a concept developed by Carl Jung representing the "social mask" an individual presents to the world. In analytical psychology, the is a concept developed

: Problems arise when an individual completely identifies with their mask (e.g., "becoming" their job title), leading to alienation from their true self and potential psychological symptoms like irritability or phobias. 2. Marketing and User Experience (UX)