Press Release Page

: If your first sentence doesn't answer why the general public should care, it likely won't be read.

Journalists often decide within 10 seconds if a release is worth pursuing. PRESS RELEASE

Before writing, ensure your news is actually —meaning it is new, surprising, or solves a problem. : If your first sentence doesn't answer why

: Incorporate interesting statistics, exclusive research, or powerful results to provide immediate credibility. 2. Structure for Skimmability PRESS RELEASE