Programmatic Buying 2017 Apr 2026

By late 2016 and into 2017, programmatic spending was projected to more than double, growing from $19 billion to over $42 billion by 2020. Consumer-Centric Programmatic Advertising - ResearchGate

In 2017, programmatic buying shifted from being a specialized "performance" tactic to becoming the primary engine of the digital advertising industry. This period was marked by rapid technological maturation and a significant shift in focus toward transparency and cross-channel integration. Core Mechanisms of 2017 Programmatic programmatic buying 2017

Programmatic buying is the purchase of digital ad space using software and algorithms rather than manual negotiations. By late 2016 and into 2017, programmatic spending