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: Collectors look for discontinued or rare models, such as the FXR or Springer , which are only available on the pre-owned market.
: Well-maintained Harleys continue to hold 70% to 90% of their value after five years, making them one of the "safest bets" for protecting long-term ownership value.
: Often professionals or retirees with substantial disposable income (household incomes of $90,000+).
For many first-time riders and younger demographics (Gen Z and Millennials), a used Harley is the only financially viable path into the brand.
: Some buyers prefer older models like the 1990s Heritage Softail for its carbureted engine and lack of complex electronics, viewing it as more "primitive" and easier to maintain.